Steve Hoffman

Author of "Make Elephants Fly" & Captain of Founders Space

Captain Hoff is a high tech serial entrepreneur. He's a Cofounder of LavaMind, which publishes Founders Space, as well as numerous websites, games and mobile applications. * LavaMind http://www.LavaMind.com * Hyperlayers http://www.RocketOn.com * Founders Space http://www.FoundersSpace.com Hoffman is also a founding member of the Academy of Television's Interactive Media Group and was the Chairman & Founder of the San Francisco Chapter of the Producers Guild. In 2007, Hoffman founded RocketOn, a social media and virtual world startup. Prior to this, Hoffman was the COO of Tap11 (formerly Zannel), a venture-funded startup that provides businesses with advanced analytics and CRM for Twitter. Before that, Hoffman was the North American Studio Head for Infospace, where he ran the US mobile games publishing & development group. From 1998 - 2002, he was the Chairman & CEO of Spiderdance, Hollywood's leading interactive television studio, whose customers included NBC, Viacom, Time Warner, TBS, GSN and A&E. He also consulted for R/GA Interactive, designing projects for Kodak, Disney, Intel, AdAge, and Children's Television Workshop. In Japan, Hoffman worked as a game designer for Sega, generating new concepts and designs for games and amusement rides. Prior to Sega, he was a Hollywood development executive at Fries Entertainment, where he managed TV development. He graduated from the University of California with a BS in Electrical Computer Engineering and went on to earn a Masters in Film & Television from USC. He is also the co-author of the first-edition of "Game Design Workshop" published by CMP.

Lived in Springfield, IL