Are you curious about the latest Twitter users statistics? With over 300 million monthly active users, Twitter is a force to be reckoned with in the world of social media.
But who exactly makes up its user base? In this article, we’ll delve into the demographics and geographic distribution of Twitter users worldwide, as well as the platform’s growth in mDAUs (monetized daily active users). From the top countries using Twitter to the age and gender breakdown of its users, these statistics provide a comprehensive look at the popularity and reach of the social media giant.
So, come with us as we explore the fascinating world of Twitter user statistics.
Table of Contents
- Twitter users statistics by year
- Monetizable daily active usage (mDAU)
- Twitter vs other social media networks
- Twitter users by country
- Twitter users demographics
- Twitter usage statistics
- 7 interesting facts about Twitter usage
Twitter users statistics by year
Twitter only started disclosing monthly active user data in 2010. Unfortunately, the report showed that social networking services were unimpressive. But since 2010, it can be seen that the number of monthly active users keeps on consistently growing to this day. From 2021 as of July, Twitter is the 16th most popular social network worldwide (based on monthly active users).
Twitter monthly active users:
| Year | MAU,(monthly active users)millions |
|---|---|
| 2010 | 54 |
| 2011 | 117 |
| 2012 | 185 |
| 2013 | 241 |
| 2014 | 288 |
| 2015 | 305 |
| 2016 | 318 |
| 2017 | 330 |
| 2018 | 321 |
| 2019 | 330 |
| 2020 | 353 |
| 2021 | 396,5 |
Monetizable daily active usage (mDAU)
Twitter defines monetizable daily active users (mDAU) as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com. These Twitter applications can show ads, or paid Twitter products, including subscriptions. It can be seen and said that most of the Twitter users’ growth is happening outside of the US.
| Year | mDAU: United States (in millions) | mDAU: International (in millions) | mDAU: Worldwide (in millions) |
|---|---|---|---|
| 2019 | 31 | 121 | 152 |
| 2020 | 37 | 155 | 192 |
| 2021 | 38 | 179 | 217 |
Twitter vs other social media networks
While Twitter may not have the largest user base, it has made a significant impact in the world of social media and has a unique set of features that set it apart from other networks. We will delve into the number of active users of Twitter and how it compares to other social media networks.
| Social media network | Number of active users in millions |
|---|---|
| 2895 | |
| Youtube | 2291 |
| 2000 | |
| 1393 | |
| Facebook Messenger | 1300 |
| Tiktok | 1000 |
| Snapchat | 538 |
| 454 | |
| 436 | |
| 430 | |
| Quora | 300 |
Is Twitter more popular than Instagram?
Instagram is more popular than Twitter. Instagram has 1 billion monthly active users, while Twitter has just over 300 million MAUs. According to these numbers, even though Instagram has not been around longer than Twitter, it overtook Twitter by the number of monthly active users and users in general. In addition, in terms of the photo, video sharing, and entertainment, Instagram is more relevant than Twitter.
Is Twitter more popular than Facebook?
Facebook is more popular than Twitter and any other social media network. Facebook has over 2.8 billion monthly active users. It is not surprising since it offers a more engaging way to organize and share content compared to Twitter. With such a large number of users, Facebook remains the most widely used social media platform in the world.
Is Twitter more popular than TikTok?
Twitter is less popular than TikTok since it has slightly more than 300 million monthly active users and TikTok has 1 billion. It makes sense because TikTok knows habits and patterns, showing viewers short, entertaining, informative, timely, and funny videos that are more attention-grabbing than anything else. So it is not surprising that TikTok has become one of the most downloaded apps of 2021.
Twitter users by country
Since Twitter originally launched in the US, not shockingly, the largest number of users is from its country of origin. However, a good portion of Twitter’s recent growth is still happening outside of the US.
In Asia, Japan and India are the countries with the largest numbers of people who use Twitter. Combined, they’re already bigger than Twitter’s entire US audience.
There are 9 more countries with a user base of 10 million each: Brazil, the United Kingdom, Indonesia, Turkey, Saudi Arabia, Mexico, Thailand, France, Philippines.
Other countries, such as Spain, Canada, Germany, South Korea, Argentina, Egypt, Malaysia, and Colombia have less than 10 million people who use Twitter, but still have considerably high numbers of these social media platforms users.
Countries that use Twitter the most:
| Country | Users, in millions |
|---|---|
| United States | 77,75 |
| Japan | 58,2 |
| India | 24,45 |
| Brazil | 19,05 |
| United Kingdom | 19,05 |
| Indonesia | 17,55 |
| Turkey | 16,25 |
| Saudi Arabia | 14,2 |
| Mexico | 14 |
| Thailand | 11,25 |
| France | 10,2 |
| Philippines | 10,2 |
| Spain | 9,35 |
| Canada | 8 |
| Germany | 7,8 |
| South Korea | 7,2 |
| Argentina | 6,1 |
| Egypt | 5,25 |
| Malaysia | 4,45 |
| Colombia | 4,3 |
Twitter users demographics
Twitter age demographics
The Twitter audience is dominated by young adults and middle-aged users, while TikTok and Snapchat capture the younger generation’s attention. Twitter’s target audience seems to be a more mature audience than Snapchat, Instagram, and TikTok.
| Age group | Share |
|---|---|
| 13-17 | 6,6% |
| 18-24 | 17,1% |
| 25-34 | 38,5% |
| 35-49 | 20,7% |
| 50+ | 17,1% |
Twitter gender demographics
Unlike other platforms, such as Instagram or Snapchat, Twitter is a fairly male-dominated social media network. Around 70% of its users are male adults and a little less than 30% are female.
| Gender | Percentage of users |
|---|---|
| Female | 29.6% |
| Male | 70,4% |
Twitter race demographics
All the different races of people that use Twitter are evenly distributed.
| Race | Share |
|---|---|
| Asian | 35% |
| Latino | 31% |
| NL White | 30% |
| African American | 28% |
Twitter language demographics
To no surprise, the English language dominates Twitter, but it is not the only one that does so. English, Japanese, and Spanish are the most popular languages used in posting on Twitter.
| Language | Share |
|---|---|
| English | 34% |
| Japanese | 16% |
| Spanish | 12% |
| Malay | 8% |
| Portuguese | 6% |
| Arabic | 6% |
| French | 2% |
| Turkish | 2% |
| Thai | 1% |
| Korean | 1% |
| Other | 12% |
Twitter usage statistics
In 2020 as of the third quarter, 52% of Twitter users in the United States logged on to the social platform daily. 84% did so every week, and 96 percent used the platform monthly.
Frequency of Twitter use in the United States as of 3rd quarter of 2020:
| Frequency | Share |
|---|---|
| Daily | 52% |
| Weekly | 84% |
| Monthly | 96% |
7 interesting facts about Twitter usage
- Every second, on average, around 6,000 tweets are tweeted on Twitter, which then turns into over 350,000 tweets sent per minute, 500 million tweets per day, and around 200 billion tweets per year.
- US adults spend an average of 6 minutes on Twitter daily in 2021. The average visit duration on the web version of Twitter worldwide was nearly 11 minutes in August 2021.
- Twitter is the 6th-ranked mobile app.
- 92% of US tweets come from 10% of Twitter users.
- 12% of people who use Twitter use it as a news source worldwide.
- 1 in 5 adults in the US who use social media reported using Twitter regularly.
- Twitter has a vast number of active users, but a study referenced by CNBC shows that around 48 million accounts or more are bot accounts. That compares to almost 15% of Twitter’s total users.
Data Sources: 10, 11, 12, 13, 14, 15
In conclusion, Twitter is a major player in the social media world, with a user base that is diverse in demographics and geographic distribution. Despite not having the largest user base compared to other social media networks, Twitter offers a unique set of features that sets it apart. With its consistent growth over the years, Twitter remains a platform with a wide reach and influence in the online world.
Data sources: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15