Are you looking for some interesting Instagram users statistics? This article will examine the most recent trends on Instagram, one of the most widely used social media networks. Here you may find information about Instagram users’ audience, demographics, and usage patterns. Let’s explore the charts now!
Table of Contents
- Instagram users by year
- Instagram users by country
- Instagram user demographics
- Instagram usage statistics
- Interesting facts about Instagram usage facts
- Instagram vs other social media networks
Instagram users by year
Instagram is a social media platform that focuses on sharing images and videos. In June 2018, the site attracted 1 billion users. By the end of December 2021, Instagram had 2 billion active users worldwide. Instagram needed 11.2 years to reach that accomplishment.
A number of monthly active Instagram users in millions:
| Year | Users |
|---|---|
| 2013 | 150 |
| 2014 | 300 |
| 2015 | 435 |
| 2016 | 600 |
| 2017 | 885 |
| 2018 | 1115 |
| 2019 | 1300 |
| 2020 | 1755 |
| 2021 | 2145 |
Instagram users by country
India has a total of 230.25 million Instagram users, the largest Instagram audience in the world. The United States has 159.75 million users, and Brazil has 119.45 million. Indonesia, Russia, and Turkey ranked in fourth, fifth, and sixth positions with 99,15, 63, and 52,15 million users.
Countries based on Instagram audience size as of October 2021 (in millions):
| Country | Audience in millions |
|---|---|
| India | 230,25 |
| United States | 159,75 |
| Brazil | 119,45 |
| Indonesia | 99,15 |
| Russia | 63 |
| Turkey | 52,15 |
| Japan | 46,1 |
| Mexico | 37,85 |
| United Kingdom | 31,75 |
| Germany | 29,85 |
| Italy | 27,5 |
| France | 26,55 |
| Argentina | 24,7 |
| Spain | 22,85 |
| South Korea | 20,65 |
| Philippines | 18,65 |
| Thailand | 18,5 |
| Colombia | 18,3 |
| Canada | 17,4 |
| Ukraine | 16,1 |
Instagram user demographics
Instagram age demographics
Among worldwide users, those aged 25 to 34 make up the largest Instagram age group, with 18 to 24-year-olds following closely behind.
Instagram users worldwide as of April 2022, by age group:
| Age group | Percentage of users |
|---|---|
| 13-17 | 8% |
| 18-24 | 31% |
| 25-34 | 31,2% |
| 35-44 | 15,9% |
| 45-54 | 7,9% |
| 55-64 | 3,9% |
| 65+ | 2,2% |
Instagram gender demographics
About 48% of Instagram users are women and 52% are men, which is more than half.
Instagram users worldwide as of January 2022, by gender:
| Gender | Percentage of users |
|---|---|
| Female | 48,4% |
| Male | 51,6% |
Instagram race demographics
People of all different races use Twitter daily equally.
Daily Instagram usage in the U.S. as of August 2018, by ethnicity:
| Race | Share |
|---|---|
| Latino | 45% |
| Asian | 43% |
| African American | 38% |
| NL White | 30% |
| Total | 35% |
Instagram language demographics
In the Middle East and North Africa region, the English language dominates as the most commonly used language on Instagram. Spanish follows closely behind as the next most popular.
Instagram usage statistics
63% of Instagram active users in the United States visited the app daily as of the third quarter of 2020. Instagram was mentioned by 90% of users as being visited weekly. 97% of respondents said they regularly use Instagram once a month.
Frequency of Instagram use in the United States as of the 3rd quarter of 2020:
| Frequency | Share |
|---|---|
| Daily | 63% |
| Weekly | 90% |
| Monthly | 97% |
Interesting facts about Instagram usage facts
- 59% of U.S. adults use Instagram every day.
- Only one in 10 American adults say they look to Instagram for news, while 42% say they don’t trust it as a source of information.
- The average daily time spent per day on Instagram is 53 minutes.
- The second most downloaded free app in the Apple store is Instagram.
Instagram vs other social media networks
Is Instagram more popular than Snapchat?
Instagram is more popular because it currently has a larger audience compared to Snapchat. Instagram has over a billion monthly active users, while Snapchat only has about 500 million monthly active users. This demonstrates how much bigger Instagram’s user base and reach have become over time.
Is Instagram more popular than Youtube?
Youtube has more than 2 billion monthly active users, while Instagram has 1 billion, making Youtube the more popular social media platform. Aside from that, both Instagram and YouTube are great social media platforms/channels. If you’re focusing on long-form videos, YouTube is the place to go, but if short-form content appeals to your audience, Instagram is the better platform.
Is Instagram more popular than Facebook?
Facebook is more popular than Instagram since it has close to 3 billion monthly active users, while Instagram has 1 billion.
Social media networks ranked by the number of monthly active users:
| Social media network | Number of active users in millions |
|---|---|
| 2895 | |
| Youtube | 2291 |
| 2000 | |
| 1393 | |
| Facebook Messenger | 1300 |
| Tiktok | 1000 |
| Snapchat | 538 |
| 454 | |
| 436 | |
| 430 | |
| Quora | 300 |